We’re on a journey to facilitate Sustainable, Ethical Travel Experiences for Higher Ed and Corporate Groups

Our MISSION

Proethical was born out of the idea that there is an opportunity to develop educational and immersive travel programs with a stronger ethical and sustainable focus. As Destination Management Company (DMC), we collaborate with the higher education sector and corporate groups to promote more sustainable travel immersions and experiences that minimize adverse social and environmental effects.

DID YOU KNOW

80%

Of travelers confirm that traveling sustainably is important to them

74%

Of travelers want travel companies to offer more sustainable Travel options

69%

Of travelers want The Money THey spend to go back to The communities They Travel in

75%

Of travelers seek authentic experiences that represent the local Culture

74%

Of travelers say we need to Act now to save the planet for future Generations

*Source: Booking.com Sustainable Travel Report 2023

A map of Southesat Asis with pushpin markers

Our Vision

Proethical is a Destination Management Company working with the higher education sector and corporate groups to build experiences that achieve the following aims:

  • Sustainable Travel Program Development

  • Carbon Footprint Reduction

  • Cultural Immersion

  • Local Economic Development

  • AI Integration Program Management

  • Contextual Awareness

It’s our goal to help create a better world, while gaining an understanding of the challenges faced across cultures.

Our Pillars of Sustainable Travel

Proethical firmly believes that to be upright global citizens, we have to lead with conscience and not only protect the environment, but do everything in our power to support the economies, cultures, and people we visit.

Two hands holding a plant

Environmental Sustainability

Economic Sustainability

Social Sustainability

A person on a slack line

Contextual Awareness

“We don’t inherit the earth from our ancestors, We borrow it from our children.”

— Native American Proverb

NEws and Reports

Sustainability Certifications: What do they mean for the Travel Industry?

The Circular Economy and Travel: Reducing Waste on the Road

The Rise of Responsible INvesting: Shaping the future of tourism

Seven Ways to offset your carbon Footprint while Traveling

We’d love to help you help the world