We’re on a journey to facilitate
Sustainable, Ethical Travel Experiences for Higher Ed and Corporate Groups

Our Mission

Proethical was born out of the idea that there is an opportunity to develop educational and immersive travel programs with a stronger ethical and sustainable focus. As a provider of travel, we collaborate with the higher education sector and corporate groups to promote more sustainable travel immersions and experiences that minimize adverse social and environmental effects.

Did You Know

80%

of travelers confirm that traveling sustainably is important to them

74%

of travelers want travel companies to offer more sustainable travel options

69%

of travelers want the money they spend to go back to the communities they travel in

75%

of travelers seek authentic experiences that represent the local culture

74%

of travelers say we need to act now to save the planet for future generations

*Source: Booking.com Sustainable Travel Report 2023

A map of Southesat Asis with pushpin markers

Our Vision

Proethical is a travel management company working with the higher education sector and corporate groups to build experiences that achieve the following aims:

  • Sustainable Travel Program Development

  • Carbon Footprint Reduction

  • Cultural Immersion

  • Local Economic Development

  • AI Integration Program Management

  • Contextual Awareness

It’s our goal to help create a better world, while gaining an understanding of the challenges faced across cultures.

Our Pillars of Sustainable Travel

Proethical firmly believes that to be upright global citizens, we have to lead with conscience and not only protect the environment, but do everything in our power to support the economies, cultures, and people we visit.

Two hands holding a plant

Environmental Sustainability

Outdoor cafe with tables and chairs, people sitting, umbrellas providing shade, and a person standing in Middle Eastern attire.

Economic Sustainability

Three people using a laptop, each pointing at the screen.

Social Sustainability

A person on a slack line

Contextual Awareness

Our Partners and Clients

News and Reports

The Trump Effect: Setbacks to Sustainability

A Shift to
Green Hotels

Transforming Cities: How Urban Ecotourism Redefines Green Travel

The Carbon Cost of Spontaneous Travel

“We don’t inherit the earth from our ancestors, We borrow it from our children.”

— Native American Proverb

We’d love to help you help the world