Leadership
SUSTAINABLE TRAVEL IS THE FUTURE
The idea for Proethical came on the heels of our experiences while on our own graduate school international immersion trip. Our program was centered on the concepts of sustainability and conscious leadership - and while we gained valuable knowledge and insights from local leaders, educators, and professionals - our lived experience was not at all sustainable. Recognizing this dissonance, we opted to push for real, tangible change.
CO-FOUNDER
Seth Baron, MGBA
Originally from Dallas, Texas, Seth has spent his career in marketing and operational roles in the political, film, advertising, tech, travel, and pharma industries. He previously ran operations for a global travel company, overseeing trip curation, supplier negotiation, and client management which have given him the tools and intimate knowledge of the supplier landscape, as well as a practical eye for what resonates with travelers. He holds a Masters in Global Business Administration from the Fletcher School at Tufts University. This program ignited his passion for sustainability and eco-conscious businesses.
ADVISORY
Alissa Jordan, MGBA
Co-Founder
CO-FOUNDER
Jaclyn Tyne, MBA
Hailing from New York, Jaclyn has dedicated her career to operational roles across the travel, education, EdTech, and nonprofit sectors. She previously managed operations for a global citizens travel program at a national charter school organization, where she focused on cultural education, itinerary planning, and supplier negotiations. This experience equipped her with the skills to effectively support student travelers. Jaclyn earned her MBA from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She is excited to help travelers immerse themselves in diverse cultures around the globe, fostering connections across borders and breaking down barriers.